So synonymous is the Polaroid brand name with instant film photography that many people colloquially refer to all instant cameras, including the Instax series from Fujifilm, as “polaroids”.
Although bankruptcy forced the Polaroid Corporation to cease production of instant film products in 2008, its legacy lives on in the form of Polaroid Originals, a Dutch company formerly known as the Impossible Project.
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On Polaroid’s 80th anniversary, the Impossible Project – now rebranded as Polaroid Originals – announced its very first camera under the Polaroid name: the OneStep 2. It is a simple point-and-shoot analog camera that bears a strong physical resemblance to its spiritual processor from 1977, the OneStep, albeit with a few modern comforts such as USB charging and a self-timer.
Polaroid Originals isn’t the only manufacturer of modern instant film cameras however. In fact, one of the best-selling instant models, the Instax Mini 9, is produced by none other than Fujifilm. Like its equally popular predecessor, the Mini 8, the Mini 9 rose to popularity thanks to its straightforward controls and fun toy-like appearance.
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